The MOSCOT optical roots were first planted in America by great grandfather and family patriarch Hyman Moscot who arrived from Eastern Europe via Ellis Island in 1899. Hyman began selling ready-made eyeglasses from a pushcart on Orchard Street on Manhattan’s famed Lower East Side, and by 1915, having amassed a loyal following of customers; he opened the family’s first retail shop at 94 Rivington Street. The MOSCOT brand is a unique mix of history, fashion and humor, and it is the presence of all three of these elements in everything we do that contributes to the uniqueness of our brand.