MOSCOT, the most famous eyewear brand in the world now in VIUU
The living legend of the spectacle world, MOSCOT, has finally reached Estonia and is only available in VIUU. MOSCOT is a New York brand operating since 1915. MOSCOT is known worldwide for its iconic eyewear collections, MOSCOT Originals, MOSCOT Spirit and MOSCOT Sun. MOSCOT is a cocktail of refined downtown aesthetics, over 100 years of eyewear expertise and craftsmanship. All MOSCOT glasses and sunglasses are handmade using the highest quality materials and hardware.
The MOSCOT brand is a unique blend of history, fashion and humor. These three elements are present in every MOSCOT product as well as in other activities. MOSCOT is probably the most famous eyewear brand in the world – you will certainly recognize familiar silhouettes from the movie classics. And it’s no secret that celebrities like Johnny Depp, Andy Warhol, Jake Gyllenhaal, Cristiano Ronaldo and many others wear them every day. The MOSCOT brand and their glasses are CLASSICONIC, a symbiosis of classic and iconic. Their frames can be characterized as sexy, sophisticated and fun. Design features pure lines and timeless design that transcend all fading fads and trends. MOSCOT will remain.
The MOSCOT optical roots were first planted in America by great grandfather and family patriarch Hyman Moscot who arrived from Eastern Europe via Ellis Island in 1899. Hyman began selling ready-made eyeglasses from a pushcart on Orchard Street on Manhattan’s famed Lower East Side, and by 1915, having amassed a loyal following of customers; he opened the family’s first retail shop at 94 Rivington Street. Today, MOSCOT has become the most famous and recognized brand in the world. Just like VIUU is a family business, MOSCOT already has a fifth generation of men running the business.
The MOSCOT brand is imbued with history – both New York City’s and our own. Our authentic, downtown New York City heritage and five generations of Moscots behind the counter is inextricably linked to the brand’s personality, and is present in everything we do. It simply cannot be replicated by other brands. And we don’t rest on our laurels…MOSCOT is “living history” as the Company continues marking new milestones.
See the collection here: https://viuu.ee/en/brands/moscot/